ScreamCity Youtube Page

This is our youtube page where all our videos that we make will be uploaded, makes it easier for us & for those who want to find out what were doing for everything to be in one place.
http://www.youtube.com/user/ScreamCityProduction

We can also use our youtube page as form of audience research, getting other students and people to comment on the youtube page telling us what they think of our trailers & videos that we put up.

Skills Development

Research

A main skill we have developed is our use of internet research. Using sites like Google has enabled us to gain information on things like conventions of horror teaser trailers, researching the length of horror teaser trailers, finding out what should and shouldn't be included in a horror teaser trailer and so on. Other ways we have shown development through our research is by using social networking sites and mobile phones like: Facebook, Twitter, MSN and Blackberry to conduct our audience research. By conducting our audience research through different platforms, this is will allow us to compare and highlight any advantage and disadvantages between them. This willl also give us the chance to compare which platform received the most feedback from our target audience. Another skill developed through our research is by gaining more information about Regulations. We learnt that Regulation is when there are rules/restrictions placed on organisations or industries, and how they have an effect on case studies.

Planning

As a group we decided that it's very important to be organised, seeing as how we all have no intention in letting ourselves down. This is in contrast to last year where we were all doing individual work mostly at our own pace. Some of the steps that included our planning were: creating the storyboard, shooting scripts and the treatment for our teaser trailer. We made sure who was in charge of what so that we could finsih our work much quicker. For example it was my responsiblity to create the storyboard, it was Akin's job to create the treatment and it was Dominic's job to create the shooting scripts. This shows that we are able to plan effectively through images and writing. We made sure deadlines were met in order to make sure everything was up to date. This was through our independent and self directed study. 

Production

One very important skill we have developed over the past year is our use of the Cannon 5d, which we have been praticising with. We have praticed filming from different shots and angles, but whlist we were doing this we also experienced some difficulties with using this camera. A very common example of this is trying to keep the camera in focus when both the camera and subject are moving. Through praticising a lot with the camera we were able to overcome this problem. Whilst filiming our pratice teaser trailer we learnt that it's always benefical to film more than you need. This is because when it comes to the editing stage we'll have a variety of clips to choose from. We also learnt it's very important to lead in with 3,2,1 ACTION! and to lead out with 3,2,1.     

Post-production 

We will be using Final Cut Pro to create our horror teaser trailer in order to make it look as professional as possible. We already have some knowledge of using Final Cut Pro when we editied our pratice teaser trailer. This will be an advantage when it comes to editing our horror teaser trailer. Using Final Cut Pro can be very complex, so we'll be making sure that we either stay behind or watch numerous videos on youtube on how we can improve our knowledge of Final Cut Pro

First Short Meeting Via Blackberry

*Not in any specfic order

Practice Teaser Trailer

This is our practice teaser trailer which we filmed using the Cannon 550D and edited on Final Cut. By editing our practice teaser trailer this will enable us to be more aware of whats needed when it comes to editing our horror teaser trailer's. Our practice teaser trailer is 35 seconds and the fact that the length of it is short is very important. This is because when it comes to editing our horror teaser trailers, we would like it to be roughly under a minute. In addition, our teaser trailer is on youtube we will be asking people for there responce as to whether any improvements could be made, and what they liked most about the teaser trailer. This will important because any weakness that have been identifed we will then be able to fix. 

This is a screenshot of how we edited our practice teaser trailer, as you can see we did it on final cut pro, the bottom bar is where the editing takes place, where we input the the videos, filters & transitions, the 2nd screen is where we view what weve edited so far or the final piece, the 1st screen is where we can see the clips weve imported, then the box beside that where the writing is where the clips, pictures & music go after you have imported them.

Photomontage

Props

Ways in which conducting audience research through social networking sites and mobile phones can be benefical and not so benefical

In order to ask our target audience questions about what should feature in a teaser trailer and what atrratcts them most to a film poster, we'll need to explore our opitions such as using social networking sites like Facebook and Twitter. Seeing as how our intended age rating is 15, this will make it even more likely for people to respond to our questions seeing as how Facebook and Twitter is extremly popluar amongst teenagers. 

This will be very beneficial because the more people that reply to our questions will result in there being a better chance of us making a good teaser trailer and film poster. Although Facebook and Twitter are brilliant social networking sites to do audience research, mobile phones can also come into place. Blackberries are also very common amongst teengagers. In fact most of the people who we're aiming our teaser trailer at will have a Blackberry. Due to this, we'll once again be able to do audience research on our intended target audience, which is teenagers. In addition, Blackberries have the ablitiy to broadcast messgaes to all their contacts. So this could be a fantastic way to target even more people who may not be so interested in horror.  

Asking people a set of questions on Facebook, Twitter and Blackberry can also be time consuming so giving away a prize could be a good idea in order to encourage people to answer our answers. In addition, this might make it likely for more people to respond seeing as how they might be exicited with having the chance of winning a prize. After people have answered our questions, we will then screen munch and print screen the coversation that took place in order for there to be proof that we actually done all the research by ourselves. 

Theres also a possibility that we might even use MSN to do our audience research. However, not as much people (teenagers) use MSN as they did before, due to there being an increase in teenagers nowadays using Facebook, Twitter and now Blackberry. This has ultimately lead to a decline in teenagers using MSN, so we may end up getting a lower response from our target audience.

Overall, using social networking sites and mobile phones to conduct audience research will enable us to find any weakness that we'll be able to solve in order to make the best film poster and teaser trailer possible. With all of us having experience with conducting audience research through social networking sites, doing it through mobile phones (Blackberries) might be a new experience for us. This will lead to us developing new skills as the course continues.