Q2: How effective is the combination of your main product and ancillary texts?

Throughout the pre-production of the teaser trailer, poster and magazine front cover, we had a theme or image that we held in our heads that when marketing, advertising and distributing media products there has to be a certain level of continuity throughout. We had to think about how we could integrate our three products to work with each other and create a story to the audience, also we had to make sure that the continuity of our products where shown throughout in order to create a professional piece of production that would resemble a big time box office movie.

After discussing colour connotations, we decided on the idea of the colour red being a prominent colour, which features regularly in the horror genre. To incorporate this colour in our product and ancillary text, we questioned where it would be best suited, it was then that we realised that the colour red would be best used for the font.I believe that the combination of our main products is very effective, we kept the same red colour scheme with the Trajan Pro font consistent with our trailer during its captions - our magazine where it has the title of the trailer  at the bottom and our trailer poster.

as you can see here theirs a line that goes through the bottom of the withheld in both the magazine and poster, we were unable to do this when using final cut pro & when we tried using photoshop it lost its quality but apart from that it both uses the same font.

Another way we used the continuity well was in the colours we used in our main products, the colours black & red were used a   tremendous amount of times, we did this because these are the colours that gives the audience that eerie feeling it also represent evil and danger as specially when they are being used together, also allowed the audience to distinguish the genre of our film quite easily, due to colours used you can tell it has to be a horror film, because as i mentioned before these are the colours that are associated with scary things, as you can also see in the Red Riding Hood film poster, the same colour scheme was used as us the black & red 

  

The most evident form of continuity through our main product and ancillary texts was the mask. A mask has a number of connotations as well as purposes that will felt would be ideal for our project, such as it doesn’t reveal the identity of someone or thing. The connotations it comes with are great for horrors as it creates ambiguity and mystery which would add a suspense and fear factor to our audience as the will have a fear of the unknown such as not knowing if the antagonist is an individual or group.

The mask we chose was spooky and creepy looking this would have hopefully had the effect of inflicting an impression on the viewer therefore for creating our identification to the audience. With the identity being created, the audience would now be able to recognise our movie at an instant by linking the mask to the film. This was a technique used by successful horrors like “Halloween”, produced by John Carpenter, grossing $70 million worldwide. “Scream”, directed by Wes Craven, grossing $173 million worldwide. “Friday the 13^th”, directed by Sean S. Cunningham and written by Victor Miller, grossing $39.7 million at the box office in the United States. These are horror films that all used a mask for the antagonist and created a movie identity with.