Thursday, 17 November 2011

Ways in which conducting audience research through social networking sites and mobile phones can be benefical and not so benefical

In order to ask our target audience questions about what should feature in a teaser trailer and what atrratcts them most to a film poster, we'll need to explore our opitions such as using social networking sites like Facebook and Twitter. Seeing as how our intended age rating is 15, this will make it even more likely for people to respond to our questions seeing as how Facebook and Twitter is extremly popluar amongst teenagers. 

This will be very beneficial because the more people that reply to our questions will result in there being a better chance of us making a good teaser trailer and film poster. Although Facebook and Twitter are brilliant social networking sites to do audience research, mobile phones can also come into place. Blackberries are also very common amongst teengagers. In fact most of the people who we're aiming our teaser trailer at will have a Blackberry. Due to this, we'll once again be able to do audience research on our intended target audience, which is teenagers. In addition, Blackberries have the ablitiy to broadcast messgaes to all their contacts. So this could be a fantastic way to target even more people who may not be so interested in horror.  

Asking people a set of questions on Facebook, Twitter and Blackberry can also be time consuming so giving away a prize could be a good idea in order to encourage people to answer our answers. In addition, this might make it likely for more people to respond seeing as how they might be exicited with having the chance of winning a prize. After people have answered our questions, we will then screen munch and print screen the coversation that took place in order for there to be proof that we actually done all the research by ourselves. 

Theres also a possibility that we might even use MSN to do our audience research. However, not as much people (teenagers) use MSN as they did before, due to there being an increase in teenagers nowadays using Facebook, Twitter and now Blackberry. This has ultimately lead to a decline in teenagers using MSN, so we may end up getting a lower response from our target audience.

Overall, using social networking sites and mobile phones to conduct audience research will enable us to find any weakness that we'll be able to solve in order to make the best film poster and teaser trailer possible. With all of us having experience with conducting audience research through social networking sites, doing it through mobile phones (Blackberries) might be a new experience for us. This will lead to us developing new skills as the course continues.

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